What features does WhatsApp Business offer?
WhatsApp Business allows you to send rich content to your customers: images, photos, videos, links, etc...
You can also geolocate and send an interactive map to your customers: handy when sending the address of your store for example!
WhatsApp Business also gives you the ability to send relevant notifications to your customers automatically.
For example, send them an automatic notification that their order has been validated or will arrive in 3 days. Or confirm them an appointment, the use cases are numerous depending on your activity.