What is the WhatsApp Business API?

The WhatsApp Business API (Application Programming Interface) is a set of features developed by WhatsApp that allows you to interact with your customers from within WhatsApp. 

Your customers have the opportunity to communicate with you as they do with their loved ones from this world-popular messaging application.

This WhatsApp Business API has been specifically developed for businesses and allows you to offer your customers the opportunity to interact with you through this channel, and you to interact with them through our ergonomic chat interface, allowing you to group all your discussions. 

With the WhatsApp Business API, you can integrate a WhatsApp button on your website.
The possibilities are even more extensive and we can integrate this button for you wherever you want: on your website of course, but also on an Instagram story, via an SMS, a mail campaign, your mail signature, etc. Everything is possible! 

Through the WhatsApp Business API, you can also connect WhatsApp Business to your internal tools: CRM, Live Chat, and more. 

This API also allows you to send automatic and relevant notifications to your customers directly on WhatsApp to inform them of the status of their delivery or to confirm an appointment for example. 

For more information, visit our WhatsApp Business API page.